The tyre brand is present at the largest European motorcycle rally with a booth and onsite tyre change service, as well as sponsor of the Harley-Davidson Custom Bike Show and promoter of the Metzeler Award.
The German-born tyre brand and two-wheel specialist is present at the 2022 edition of the iconic event in the Customizer Area of the Harley-Davidson Village with a booth completely dedicated to Cruisetec and ME888 Marathon Ultra, the tyres designed for the latest generation of cruisers. METZELER is promoting different initiatives in these six days that will see thousands of motorcyclists from all over Europe flock to the small Austrian town. In addition to offering a free tyre pressure check-up service, motorcyclists will be able to buy (and have fitted) METZELER tyres during the rally, thanks to the METZELER service present on site.
METZELER is also sponsor of the official Custom Bike Show – which takes place on Friday 9 September – the competition, which elects the most beautiful bikes in different categories (Sport, Cruiser, Tourer, Classic, Adventure and Radical Custom), rewarding their creativity and the complexity of customization. The show is free to enter and best in Show will also receive a unique Harley-Davidson custom petrol tank. METZELER will be giving away several sets of Cruisetec tyres for the winners and, in addition, will be promoter of the METZELER Award, a prize for the bike that is considered the most beautiful creation by the tyre brand’s judges. This award, intended for customizers and individuals since 2018, will be given for the first time at the rally on the shores of Lake Faak.
With the European Bike Week the METZELER custom tour ends in style. This year saw the tyre brand participate in events such as the Riding Season in Milan, the 29th European HOG Rally in Portoroz in Slovenia, the Sporty Meeting in Grazzano Visconti, the Swiss Harley Days in Lugano and Eternal City Custom Show in Rome.
